Time for more...

Response to the 2014 D&AD brief set by the National Trust.

The illustrations aim to challenge the National Trust's current perceived image, and encourage 25-40 year olds in the UK to make "time for more..." things the National Trust cares for; historic places, the beauty of the outdoors, natural conservation.

Vector Illustration

A play on the National Trust's iconic acorn branding, I put a spin on this imagery, "lifting the lid", and revealing some of the things the Trust has to offer.

Using vector illustration and a simple 2D character design that can speak to many people and be applied in a number of ways, this set of images aims to make people question their preconceived ideas about the Trust, speak to young people and reposition the National Trust as a way to access the beauty of the outdoors, to take time away from sceens and the stress of modern life.